But why do restaurants fail? Researchers at Cornell University have discovered that the main reasons restaurants fail are preventable.
So we spoke to restaurant owners and experts and compiled a list of reasons why restaurants fail and how to overcome these obstacles.
The good news: Everything on this list can be avoided if you think carefully before you open
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Why Restaurants Fail: 13 Possible Reasons
1. Lack of vision
According to a Cornell University study titled “Why Restaurants Fail,” restaurants close because their management team lacks a clear vision for the restaurant.
A restaurant’s mission google ads account blocked – what to do? and vision aren’t limited to its concept and menu—they should also be at the center of every business decision. The mission and vision guide branding initiatives, inspire customer service, and create a company culture.
How to succeed:
To make business decisions that align with your restaurant’s mission, you need to write a
clear mission statement for your restaurant.
The easiest way to do this is to ask yourself why you want to open your restaurant.
Let’s say your dream is to open a taco restaurant. If the reason you want to open that restaurant is to get rich, then you’re likely to take a winding path and make bad decisions to achieve your goal.
Conversely, if you embark on this adventure primarily to share the flavors and culture of this Mexican food to which you maintain a aero leads connection, then your long-term vision will permeate your menu (family recipes and classic dishes) and the values of your restaurant (hospitality, warmth, generosity, etc.). These values will then inspire all your business decisions, from the way you treat your customers (like a family) to the look of your logo and interior design .
If you want to build a successful restaurant, you need to take the time to define a clear vision and mission for your business.