There are a number of tips that can be recommended when we talk about how to sell clothes on Instagram , however today we will only bring you the top 5 that you need to know.
1- Create an Attractive Profile
The first step to start selling on Instagram is to transform your personal profile into a business profile . This way, you will have access to useful information such as metrics, details about your audience, among others.
Once you’ve completed this first task, it’s time to improve the aesthetics and information on your profile to make it look professional and respectable.
Have a logo and a defined color palette that reflects country email list your brand. It is also extremely important to select a simple username without too many special characters. It should be easy to remember and reasonably short.
The name you put on your profile can be up to 30 characters long and should refer to your niche . For example, Manyas Clothing Store.
By doing this, you will be highlighted in Instagram main features search results for the keyword “Clothing Store”. This will increase the reach of your business.
Add a simple bio explaining what your account is about and a linktree on your website with some contact information and anything else you deem relevant.
Don’t forget to make good use of the highlights and add some relevant information and content.
Complete profile, right? Now let’s talk about engaging content .
2- Engaging content
When we talk about content that is relevant to your business, what comes to mind?
When we talk about valuable content, we are talking about creative material developed especially for your audience. But why do this?
To sell clothes on Instagram you need quality content, this way you can boost organic traffic and reach your audience without spending anything.
To be able to develop these materials, 3 elements will be necessary: persona , themes and planning .
The persona is essential because it is the basis for all zn business directory your future creations. When you have the entire profile of your persona outlined, including detailed physical, psychological and emotional characteristics, you can move on to the second step.
In the second step, you must organize a series of themes to develop in your business.
In this case, let’s imagine that your store is an exclusive women’s clothing store for middle-class women aged between 18 and 24.
Your content can be divided into 5 types of themes: sales materials, fashion tips, daily looks, customer feedback and interactive.
Using these themes, you can define the aesthetics of your profile and the style of each post.
And finally, we come to one of the most important parts: your content planning . This should be done to organize your feed and maintain frequent posts without the topics becoming repetitive.
Develop a monthly plan capable of organizing everything that will go to your Instagram within that given month.
3- Utilize o Instagram Shopping
Now that you have a good profile and know how to create and organize your content, it’s finally time to discover how to sell clothes on Instagram .
To do this, you will start using Instagram Shopping .
This Instagram tool was a huge evolution within the platform. It works in a very similar way to tagging people. However, instead of tagging an acquaintance in the image, you tag a product.
This way, the tag displays the value of the product and when someone clicks on it, they are directed to a space on Instagram where they can see more images of the product and some additional information.