This approach helps Google assess the quality of content on your site. which in turn affects your site’s search ranking. Learn how to effectively apply all four components of EEAT to increase your online visibility and reputation.
What is EEAT?
EEAT is an extension of the EAT concept. which stands for Expertise. Authority. Trustworthiness. and now Experience. This concept is associated with evaluating the quality and trustworthiness of web content. It is a key part of Google’s search quality guidelines .
EEAT is not a direct ranking factor in Google’s search algorithm. but it is a concept used by people who rate the quality of search results. Google then uses the data from these human ratings to improve its own ranking algorithms .
Why is EEAT important?
By using EEAT as one of its indirect email list search ranking factors. Google is trying to ensure that websites offer users the highest quality content possible . This concept helps businesses and content creators who invest time in building expertise and authority in their field.
The EEAT concept is especially important in industries that fall into the category of YMYL (Your Money Your Life) and. if handled improperly. can have a negative impact on your health. happiness. safety. and financial stability. Of course. the importance of EEAT goes beyond this type of site. Users appreciate content from websites and authors who have first-hand knowledge and experience on virtually any topic (e.g.: product successful business strategy execution reviews. travel guides. technical guides).
Trust is the most important part of EEAT . Untrustworthy sites automatically have a low EEAT value. regardless of how much experience. expertise. or authority they convey.
How to use EEAT in practice?
To ensure your website has a high EEAT value. you need to focus on all four EEAT components:
- Experience: Show that your content is written by people who have personal experience with the topic. The easiest way to do this is of course through a product review with practical examples. Other options include adding an author bio at the bottom of the page or showing “behind the scenes” content.
- Expertise: Use credible bosnia and herzegovina businesses direct… sources from reputable authors. Show that you can speak in depth about the topic.
- Authority: Build quality content. gain backlinks from other high-ranking sites. and grow your reputation in the industry.
- Credibility: Attest to the author of your content. Provide clear contact and customer service information. maintain a guidelines.