While this may sound expensive at first, there’s a huge variation in all prices. The high prices listed here are primarily relevant for large companies with large advertising budgets and large-scale advertising campaigns. Small and medium-sized businesses can reach the right people with their ads and achieve tremendous success with a daily budget of just €50. If you plan your ads wisely, you can achieve great results with even this small amount. If you need advice on how to proceed, the TikTok Ads Costs.