Just like us, you’ve probably noticed for some time now that advertising has found its way into video streams from Netflix, Amazon, or YouTube—sometimes even if you pay for an ad-free subscription. While this may not be so pleasant from a user’s perspective, it can be the video stream
What are in-stream ads?
In-stream ads are a type of advertising that displays additional videos before, during, or after a video. They interrupt the main video, similar to commercial breaks on television.
Types of In-Stream Ads
In-stream ads that play before the actual video begins are called ” pre-roll ads .” These delay the start of a video by the length of the ad—usually 15 to 30 seconds per spot. Ads that play during or after the video are called ” mid-roll ads ” or ” post-roll ads .” These ad types can usually be skipped after a certain amount of time, meaning users don’t have to watch them to the end.
quite helpful from a marketer’s point of view.
The advantages of in-stream ads
In-stream ads offer several advantages, especially for us advertisers:
- High visibility : Since the ads are integrated directly into the video and italy phone number list can hardly be avoided without paying extra, they receive a lot of attention from viewers.
- Targeted communication : In-stream ads allow you to precisely target your audience, as they can be displayed based on user behavior, interests, or demographic characteristics. This increases the relevance of the ad for the relevant viewers.
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The disadvantages of in-stream ads
Where there are advantages, there are naturally also disadvantages. We’ve listed them here:
- Disruption of the user experience : Above all, in-stream ads limit the advanced nurturing tactics user experience by interrupting the video. This can be perceived as disruptive and, in the worst case, lead to a negative attitude toward the platform.
- Ad Fatigue : Repeated and frequent display of the same or similar advertisements can lead to “ad fatigue,” in which users become annoyed or numb to the advertisement and consciously ignore it
Netflix Ads: Formats
For us marketers (or rather, our customers), Netflix currently offers two main advertising formats: non-skippable pre-roll and mid-roll ads. Netflix points out that users will only see a few short commercials per hour. These should be integrated into breaks in the action liechtenstein number as naturally as possible so as not to disrupt the viewing ex