The prestigious magazine podnikatel.cz published an article in which SEO experts discuss the impact of AI on the future of search engine optimization. Artificial intelligence has become an inseparable part of SEO.
Both on the search engine side
In the hands of marketers. Algorithms such as Google Search Generative AI or RankBrain improve the understanding of user intent and personalize search results. On the other hand. AI tools help marketers with data analysis. content creation. or website optimization. Nevertheless. the human factor remains irreplaceable – quality SEO still requires strategic thinking. creativity. and control over the outputs.
Tomáš Čupr. director of SEO Consult. emphasizes in the article that artificial intelligence is fundamentally changing SEO. but it does not replace
human expertise He claims that:
- AI is changing search and content creation – Search engines are using advanced algorithms (e.g. Google Search generative AI. RankBrain) that shift the emphasis to relevance. content quality. and user experience. On the marketer side. AI helps with copywriting. analytics. and optimization. thereby increasing productivity.
- AI is an accelerator. not a replacement for professional work – SEO Consult sees it as a tool to simplify routine special database tasks. such as competitor analysis. on-page optimization. predictive analysis. and reporting automation.
Human review remains key
–AI-generated content often lacks depth. originality. and context. Search engines and users can detect it. and therefore it should not be used on important parts of the website. such as product descriptions or blog articles.
- Risk of duplication and penalties – Without human control. AI can produce duplicate or overly general text. which reduces the authority of the website and can lead to search engine penalties.
- The need for an ethical approach – AI can generate misleading or false information. Companies should ensure that their content is not created by copying without consent or violating platform rules.
The key to success is therefore having the support of a specialized partner is key to accelerating the combination of AI tools with human expertise. which will ensure valuable and trustworthy content that meets the requirements of search engines and users.
Also use the free Google Keyword
Planner service to find paid competitive keywords.
Benefits of Google Keyword Planner:
- Freely accessible: The tool is free to use for anyone interested, so even beginners in the SEO field or companies with a limited budget can work with it.
- Basic Measurements: You phone number vietnam can view key metrics important for SEO such as search volume, KW competition, or suggested bids for specific keywords.
- KW categorization: You can compare your keywords into several groups based on related meanings, making it easier to prepare targeted advertising campaigns.
- History: The planner has historical data for the past 4 years.