Google Ads account blocked – please stay calm!
Sometimes there are emails that make your blood run cold. An email titled “Your Google Ads account has been suspended,” […]
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Google Ads costs: How the click price is calculated
As described above, the maximum cost per click determines how much you’re willing to pay for a single click on
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The target audience of Google Ads
The target audience for Google Ads is – to put it bluntly – quite large. By 2024, the search engine
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t6 tips for your Christmas campaign
As we see every year with the impressive gingerbread and speculatius biscuits, the Christmas shopping season begins in September, before
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How to set up your own Facebook conversions – step by step
Meta offers advertisers many options for evaluating and analyzing web events. Facebook Conversions can help you with this. They allow
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Wine and beverage sector: what has been the impact of the pandemic?
The pandemic has had a significant impact on the wine and beverage industry . As we have also seen for other sectors
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Marketing Automation in Retail and Digital Innovation
Virtual showrooms, immersive experiences, the ability to know product information directly from QR Codes, RFID technologies to recommend products for
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Books and COVID-19: How have purchasing habits changed?
How has book buying changed during COVID-19? How has the pandemic affected purchasing habits and cultural consumption? According to the
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Marketing Automation for B2B: How to Qualify Your Leads
Marketing automation strategies for the B2B market: although until some time ago the personalization of the customer experience and the activities aimed at creating
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Pet Food and Pet Care: A Growing Market Even After Covid-19
The pet food market has generated a sales growth curve with a trend very similar to that of other sectors –
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Marketing Automation for Nonprofits and Donor Journeys
Why Marketing Automation for Nonprofits can be a winning weapon for NGOs and organizations working in the sector? And how can personalizing the donor
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Data Ethics: What It Is and Why It’s a Competitive Advantage
What do we mean by “data ethics”? Why is it important to include it in your marketing strategies and how