A recent study by Axios found that Google remains the primary starting point for online searches for 46% of internet users aged 18-24 ( Generation Z ). Among users aged 25-39 (Millennials or Gen Y). 58% of users turn to Google as their first search source. This data suggests that despite the growing popularity of social media platforms. Google still holds the top spot. 21% of Gen Z users turn to TikTok first. and only 5% of users in this group start their search on YouTube.
Google and new challenges in search
Despite its dominant position. Google is facing new challenges stemming from changing user preferences. Social media is becoming an increasingly important tool for information retrieval. forcing Google to adapt its strategies.
Even the world’s largest search engine needs to adapt to new technologies. That’s why one of the steps Google has taken is the development of Search Generative Experience (SGE). a generative search based on artificial intelligence and highlighting results from web forums. Research shows that Generation Z is the group that is most satisfied with AI search and is best suited to this style of information retrieval.
Implications for SEO and online marketing
As user search preferences change . online phone number library marketers need to start diversifying their SEO tactics and optimize content not only for traditional search engines but also for video platforms like the aforementioned TikTok. Understanding that younger audiences may start searching for products or information on social media means developing unique strategies to reach this demographic.
Google plays the biggest role in
Even though Google is still the most used search engine for initial information searches. it is necessary to start adapting to the new generation clear definition of objectives and optimize your content for searches on other platforms. This will allow you to not only maintain. but also increase your visibility in an environment where user habits are constantly evolving.
Email marketing still plays an important role if used correctly
Email marketing is still one of the most effective ways to reach customers and encourage their interest in your products or services. There are bosnia and herzegovina businesses direct… a few simple tactics that can help you succeed. Whether it’s personalizing your emails, engaging subject lines, clear calls to action, or using quality images.
It’s also important to regularly works best. With these tips, you’ll be able to create newsletters that not only engage but also motivate recipients to take action. Build strong customer relationships with email marketing and drive your business to growth.