With an annual staff turnover rate of 70%, it’s no wonder three out of five restaurateurs cite recruitment as one of the biggest challenges in running a restaurant.
Finding and retaining experienced restaurant staff can be challenging . Wages are often relatively low, jobs in the sector are often chinese overseas australia data considered temporary rather than long-term careers, and there are never any shortage of opportunities for employment in other restaurants.
How to succeed:
Have you found your dream team? Ensure they stay at your restaurant for a while by increasing wages (or even switching from tip-based to salary-based) and providing professional development opportunities. When you invest in your staff, their productivity and motivation increase tenfold, which in turn impacts the financial health of your establishment.
Inconsistent food and service
A restaurant’s reputation is extremely important. Customers trust other diners’ reviews because these reviews validate their decision to try (or avoid) your restaurant.
Consistently high-quality service and food are key to positive reviews ; foster a work culture where every employee feels invested and committed to the restaurant’s success. Are your customers not returning because of the quality of your menu? Change your menu or hire better chefs.
How to succeed:
Assuming your service and food quality how to improve your visibility in search engines are top notch, the next thing you can do to convince more customers to book online is to respond to negative online reviews .
According to ReviewTrackers, 44.6% of consumers are more likely to visit a restaurant that actively responds to their negative online reviews . Be sure to respond thoroughly to your customers on review sites and highlight your positive reviews—they provide social proof that your restaurant is a good choice.
11. Not enough regular customers
It’s no secret that customer retention is important for the long-term success of a restaurant. You need to build a loyal customer base while also attracting new ones (hence the importance of collecting positive reviews and feedback!).
While the quality of your food and the aero leads excellence of your service are two essential components of customer loyalty, incentives and a loyalty program can encourage your still hesitant customers to return to your establishment regularly.
According to international management consulting firm Bain & Company, increasing your repeat business by just 5% can increase your revenue by an average of 75% .