SEO and marketing are constantly changing. New search engine algorithms. trends in user behavior. and innovations in tools and platforms force us to constantly learn and adapt. In this article. we will look at the latest trends and news in SEO and marketing for July 2024.
Google confirms increase in rankings
Google’s Gary Illyes confirmed that country-code domain names perform better in search results because Google gives local websites an advantage. In a recent SEO Office Hours podcast. Illyes answered a question about the ranking preference for websites that use country-level domain names (ccTLDs) and explained how this compares to domain names without a country code (gTLD). According to him. Google favors local phone number list websites when displaying search results. Meaning that sites with ccTLDs have a. Higher chance of ranking higher in search results for users in that country. This advantage can be crucial for businesses and individuals looking to optimize their online presence and achieve better search results in specific geographic areas.
How to make online shopping more enjoyable for people using AI?
Smart language models and the possibilities they offer are changing the world. And they can also influence the way people shop online. And it is precisely how AI can make online shopping more enjoyable for customers that Michal Veselý focused on in his lecture.
A new functionality is being created periodic review and necessary adjustments in Seznam Search that will help people on the Internet – just like a helpful and informed “live” salesperson – find and choose the product that will best suit them. How exactly will the shopping guide work? And how can it be cleverly linked to the advertising formats that Seznam offers its clients? You will find out in Michal’s lecture.
CWV and Google Page Experience ranking factor updated
The June 2024 CrUX report shows that real-world websites have seen average improvements across all Core Web Vitals (CWV) website bosnia and herzegovina businesses direct… performance scores. These improvements include key metrics such as Largest Contentful Paint (LCP). First Input Delay (FID). and Cumulative Layout the way Interaction To Next Paint (INP) is measured are particularly beneficial for. Websites that use modals and pop-ups. which can significantly improve the user experience.