Neil McGrew tells us When Fairways . Golf Membership was founded in 2009 .The goal was to grow golf by making . It affordable and accessible. Neil McGrew, Fairways’ Director of Sales and Marketing, knew that technology would be essential to achieving their goals and standing out from the competition.
Over the years, technology has brought line data significant changes to the game of golf, with new equipment and software designed to help golfers improve their game. From simulators and smartphone apps to distance-measuring lasers and swing sensors, using the latest and greatest is essential to compete at the highest level. It was only a matter of time, then. Before golf course managers turned to . Technology to improve their own operations. Neil McGrew tells us
The Fairways Golf membership is a great value for golfers, Neil McGrew tells us
providing access to four top-notch courses in Northeast Ohio. In McGrew’s words, “This membership allows golfers of all types, from the experienced to the casual, to enjoy the game the way it was meant to be enjoyed.”
With a multi-location business. And multiple pos systems spread . Across properties, mcgrew needed . An all-in-one solution that .could process transactions. From the restaurant to the pro shop . While also managing the tee sheet. We sat down the best crm tools for nurturing automation with McGrew to learn more about his journey, how he found the right technology to handle it all, what led him to Lightspeed, and how he sees golf evolving in the future.
(This interview has been edited and condensed for clarity.)
The Fairways Golf Membership addresses a market need for affordable and accessible golf for all experience levels. How does the membership fit into the industry and who is it for?
When we launched this membership, we did so for several reasons. First, we wanted to create something unbeatable in terms of value for golfers of all types. Second, we felt it was time to do something meaningful in terms of developing alb directory golf and making it as accessible as possible. Finally, it was important to us to improve the. Playing conditions for our customers. And that’s what the fairways . Golf membership does .