A key and important factor in determining your CPM is your budget. You’ll need to adjust this depending on your market segment and how competitive it is. The rule of thumb here is: the more bidders in a market area, the higher your budget needs to be.TikTok Ads budget.
CPM and daily budget TikTok Ads budget
The daily budget on TikTok is at least €50 at the spain phone number list campaign level, and at the ad level, the daily budget (= cost cap) is at least €20. Over the entire duration of your campaign (also known as the “Maximum Delivery” bidding strategy), your campaign must have a minimum budget of €500. To ensure your budget isn’t exceeded, you can set a cap. Once this cap is reached, TikTok will deactivate your ad.
Maximum delivery
Here, too, we see parallels with Meta: The “Maximum Delivery” is the counterpart to Meta’s runtime budget. In other words, you specify a total budget for a specific period, and TikTok tries to generate the highest number of the desir event.
Brand Takeover
One of the most expensive ways to run TikTok ads is the so-call brand takeover. The ad uses the entire screen space and is shown to users before they can even access the app’s navigation. This guarantees Monitor expenses through indicators that your ad will be view, which is then reflectd in your TikTok ad costs. You’ll ne to pay at least €50,000 per day for a brand takeover. However, TikTok itself also guarantees you at least 5 million impressions.
Hashtag Challenge
Hashtag challenges are a great tool for generating phone number spanish user interaction, as the goal is for users to create their own UGC videos using your hashtag. When you book a hashtag challenge, you create three different types of