A principle that applies to every area of fundraising: The relationship it is not done alone. Fundraising is a team effort that must involve the entire organization, not a solitary action of a The relationship fundraiser, however good, as many, unfortunately, still think.
Especially when we talk about major
Big donors, they must also be on the team, the board. We fundraisers search, identify, contact, introduce ourselves to the potential big donor. We introduce them to volunteers, structure managers, our operators.
But for them to choose us, they must meet luxembourg phone number library those who decide, those who lead the organization, understand its vision and objectives.
Because a big donor is like an “investor”: they “invest” in improving the quality of life, in the well-being of our beneficiaries, whether they are people or places.
They invest in us, in our ability to fight for that cause, to change things. And a systematic analysis and ideas for the restart they want, they must, be sure of where their money is going. They must know the strengths and weaknesses of our actions, understand the needs, but also what we have done, our values, our identity.
Who better than a president
A member of the Board of Directors, a general manager, can represent all this?
But it must remain a true team game: you have to agree on alb directory presentations, share stories, data and numbers, because there is nothing worse than telling different stories to the same person. Or suggesting internal communication problems.
Our major is and always remains a team effort, regular meetings, an efficient collection of data and numbers, timely reports to show the impact of their “investment”, direct testimonies, dedicated events. A work that involves everyone, including the board. The winning card of that great cooperative was and still is today, cohesion, internal sharing: that unknown gentleman, who later turned out to be a great donor, they all welcomed him, they all answered his questions, they supported each other, showing what is one, great family, committed to helping the most fragile.