WhatsApp: Once an ad-free space Will WhatsApp Status
It was a long time ago when WhatsApp founder Jan Koum described his philosophy behind the messaging app with the words “No ads, no games, no gimmicks.” That was over 10 years ago now. In 2014, he sold his malaysia phone number list company to the Meta Group for th
In 2018, Meta launched the corporate version of the messenger: WhatsApp Business. Since then, it has been possible to create company profiles on WhatsApp where you can present your company and the products you offer. You can also create a product catalog with, for example, a menu or a service overview. “Click to WhatsApp” campaigns were added in 2022
2018: Meta launches business messaging
Since 2018, it has also been possible to proactively send messages to customers from the customer list in WhatsApp Business. However, companies must already have the users’ contact information for this. Furthermore, the feature, dubbed “Business Messaging,” is relatively expensive for companies. The price is calculated per conversation with a user and varies significantly depending on the country of origin of the WhatsApp cold calling vs warm calling which has better conversion rates Business account. For German WhatsApp Business users, for example, the price is currently €0.11
e equivalent of €22 billion – an
2024: Will ads be available in status and channel?
The local advertising industry was correspondingly reserved in its response. While many brands such as Booking.com, Uber, Vodafone, and o2 already offer WhatsApp Business, this is primarily an additional support channel for customer service. This means that customers primarily contact brands via WhatsApp to clarify service issues and receive support. At EUR 0.06 per message, service messages are significantly cheaper than marketing messages. WhatsApp bills again every 24 hours if there are new messages within the conversation.
d the company has continued to develop the messaging app ever since.
Our opinion: Advertising in WhatsApp must not be invasive
The days of an ad-free WhatsApp are definitely over. After all, the Meta Group has to make money liechtenstein number with the world’s largest messenger. Over 2 billion people worldwide use WhatsApp, and the German market consists of 44 million users – it simply wouldn’t be economical for Meta to let this potential lie dormant.
On the other hand, WhatsApp’s revenue has steadily increased in recent years. This revenue primarily comes from “business messaging” and Click to WhatsApp campaigns on Instagram and Facebook. Perhaps it won’t even be necessary for the platform to allow advertising in the messenger if WhatsApp’s business features become more popular here as well.